Since our first masterplan for the Bedfont Lakes campus in 1992, we have continued to evolve our approach, developing and adapting our design principles for an urban context. As with all our projects, we look to create a strong sense of place, drawing upon history and local context to re-establish lost connections and seamlessly integrate new into old.

In urban settings, the civic soul of a place is created by the streets and public spaces, and the activities those spaces allow to unfold. In that context, we use buildings as the backdrop for the theatre of the public realm.

Historic context provides a critical reference point for any subsequent masterplan, guiding the process of renewal, repair and extension in a way that is natural and uncontrived. Wherever possible, we look to adapt and incorporate important heritage buildings and structures into the wider design, drawing upon their intrinsic qualities to enrich the character of the area.

Connectivity is also key. Reinforcing existing connections and making new ones is essential for an integrated design. The success of placemaking and public realm can be measured by how people use spaces and the activity that is generated, which in turn enhances the social, cultural, and economic value of the place.

Commercial viability needs to work hand–in-hand with that ambition. Projects such as the Cattle Market masterplan in Bury St Edmunds demonstrate a pragmatic approach to infrastructure. Urban densification demands that we consider integrated transport strategies for cars, cyclists, public transport and pedestrians to make cities attractive and accessible. We study the wider transport network and look to minimise disruption while at the same time optimising the potential for developing new sustainable public transport solutions.